Nippon TV, The Story Lab in Co-Dev Pact

Nippon TV and The Story Lab have inked a deal to co-develop non-scripted formats for the international market.

The companies will collaborate on developing scalable, returnable properties. Both Nippon TV and The Story Lab will manage international distribution of the formats developed.

Shigeko Cindy Chino, associate managing director for international business development at Nippon TV, commented, “Matching up with The Story Lab was meant to be. Our shared vision of blending our values to create formats with global appeal has been a mutual agenda for a long time. With their support and expertise, we anticipate an explosive chemistry between The Story Lab’s global reach and Nippon TVs time-proven creativity.”

Fotini Paraskakis, executive VP of entertainment for The Story Lab, added, “We are delighted with this collaboration. Nippon TV is a great partner for The Story Lab, as we continue to focus on expanding our content pipeline offering, with forward-thinking creative and commercial partners from across the world.”