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Nickelodeon’s The Viral Factory Localized in Thailand

Nickelodeon’s social influencer format The Viral Factory is to be adapted and produced by GMM Thailand for local audiences.

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Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

The executive VP for the Asia Pacific talks about the company’s booming scripted formats business across the region.