NHK Enterprises Strikes New Format Alliances

October 2, 2024 Kristin Brzoznowski

NHK Enterprises (NEP) is expanding its partnership with Netherlands-based Lineup Industries and entering a new one with Singapore-based Empire of Arkadia (EOA) for format distribution.

Lineup will be responsible for sales of NHK’s unscripted formats in the U.S., European markets, Australia and New Zealand. EOA will be handling sales of NHK’s unscripted formats in the Asian market. EOA will also handle worldwide sales of NHK’s scripted formats. NEP, Lineup Industries and EOA have selected two formats to launch at MIPCOM: Quiz 100 and Unknown Championship.

Quiz 100 takes the classic trivia format approach and cranks it up by 100 levels. In this unusual Q&A series, experts known as “Superhumans,” go head-to-head against a massive group of 100 people, all sharing a vast love for specialist knowledge on bizarre hobbies and interests.
Unknown Championship is a competition game show that focuses on highlighting and showcasing unusual skills in everyday jobs. Each episode delves into the world of rare and unconventional professions, as well as unique talents that are unknown or generally misunderstood by the general public.

NHK Enterprises’ deputy head of content sales, Junko Ogawa, commented: “We are happy to be able to partner with such strong industry experts. With the expertise of Lineup and EOA, we hope to further expand the success of NHK formats globally.”

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