New Leadership for Adventure Line Productions

Adventure Line Productions (ALP), part of Banijay France, has promoted Frédéric Lussato and Julien Magne to lead the label.

Lussato, who previously served as managing director of ALP, has been elevated to CEO, while Magne, previously director of programs, has become managing director. Together, they will lead ALP’s strategic operational strategy to further develop the company’s pipeline of new and returning hits, such as TF1’s Koh-Lanta (Survivor) and France 2’s Fort Boyard.

Both roles are effective from September 1 in line with Alexia Larouche-Joubert’s promotion to CEO of Banijay France.

Larouche-Joubert said: “After seven years by my side, the choice to promote Frédéric and Julien within ALP was a natural one. I’m incredibly proud of what we achieved working together, expanding ALP’s offering while maintaining a commitment to quality and broad audience engagement. Their complementary skills, deep knowledge of ALP’s programs, and grasp of industry challenges will enable ALP to retain its unique know-how and storytelling in adventure entertainment and all related genres. I am confident Frédéric and Julien will further build and amplify our efforts, and I look forward to seeing the company expand under their leadership.”

Lussato said: “This new role is a fantastic chance to further enhance ALP’s capacity for innovation, strengthening all areas of the business. I’m committed to meeting the latest industry challenges and the ever-evolving expectations of our clients and partners, and I’d especially like to thank Alexia for her trust as we take the company through its next phase of growth.”

Magne added: “I’m hugely excited for this opportunity to further contribute to ALP’s growth, a company whose thriving culture is recognized in France and beyond. With the support of an exceptional team, I am dedicated to maintaining our reputation for delivering excellence in all programming, especially adventure entertainment, and continue the drive to diversify into streaming.”