Tuesday, November 24, 2020
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New Icelandic Format Treasured Tunes Goes Global

LONDON: Banijay International has picked up Treasured Tunes, an entertainment format from Iceland’s Sagafilm. The studio-based prime-time format will launch at MIPTV. The show seeks to find a country’s best-loved song, with modern recording artists reinterpreting and rearranging all the tunes. The original Treasured Tunes aired on Iceland’s main state broadcaster, RÚV. Jimmy Humphrey, Banijay …



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