New FremantleMedia Format Features Interactive Mixed Reality

OSLO: FremantleMedia’s newly developed entertainment format Lost in Time makes use of Interactive Mixed Reality (IMR) on both TV and mobile devices.

The series incorporates real-time special effects pioneered in The Matrix that bring a feature-film experience to the TV. Lost in Time allows viewers to compete in the show to win prizes through an iOS or Android app in a blending of prime-time TV and mobile entertainment.

Produced in partnership with Norway-based IMR pioneer The Future Group, Lost in Time is set to launch in a prime-time slot on TV Norge in spring 2017. The Norwegian version of Lost in Time will be hosted by Fridtjof Nilsen.

Lost in Time follows three contestants as they are transported into different eras, including the Wild West, Ice Age, Medieval age and the Jurassic period. They compete in a series of challenges against the clock with the aim of winning one jackpot prize.

Petter Testmann-Koch, the managing director of FremantleMedia Norway, said: “This newly-developed technology has allowed us to create a pioneering type of entertainment show that truly is at the forefront of future television trends. Viewers will see contestants competing in virtual eras in time and get to experience the adventure along the way through the play-along app. We are very excited about this format and believe that it has huge potential with global clients.”

Bård Anders Kasin, CEO of The Future Group, said: “It’s fantastic that TV has finally stepped into the digital age, and we are very glad that our virtual studio technology is contributing to this. This technology makes it possible to create completely new forms of entertainment that melds the real and the virtual worlds. Lost in Time is just the beginning.”

Eivind Landsverk, program director for TV Norge and Discovery Networks, added: “Lost in Time is not only a new game show, but a unique combination of game-based linear TV and digital participation brought right into your living room that up until now hasn’t been technically possible. We’re basically launching a whole new way of experiencing TV.”