NBC & Shakira Pact for Dance Challenge Series


NBC has partnered with Irwin Entertainment and Shakira for Dancing with Myself, a new dance challenge series starring and executive produced by the international star. 

Dancing with Myself will see a new group of dancers each week compete in a series of challenges that are designed and demonstrated by the show’s creators. Isolated in their own pods, contestants have a short time to learn the new routines, add their unique flair and then perform in front of a live audience. As they progress through the competition, Shakira and her judging panel provide feedback and encouragement before the studio audience decides who wins Best Dancer of the Night and the cash prize.

Universal Television Alternative Studio, a division of Universal Studio group, and Irwin Entertainment are on board to produce the series. Dancing with Myself is licensed by NBCUniversal Formats, a division of Universal Studio Group.

Shakira said: “I’m excited to be a part of a dance competition that places such a high value on creative movement and how it translates into personal expression, not to mention how it contributes to a sense of community. I’ve personally been blown away by some of the talent I’ve seen thanks to people having access to their own platforms through social media. Dance has been an incredibly potent force throughout my life, and I’m eager to show the world how transformative, empowering and fun it can be.”

John Irwin, founder and president of Irwin Entertainment, said: “Shakira is one of the most influential icons in the industry, with an incredible presence and platform to inspire her devoted fanbase to incorporate dance into their lives. The series amplifies the familiar, much-loved format with a fresh twist as it’s the first ever to leap into today’s internet dance craze. Dancing with Myself is sure to be a universal experience that moves viewers of all ages, everywhere.”