TVFORMATS
NBC has given the go-ahead to On Brand with Jimmy Fallon, a new unscripted series in which he leads a marketing agency, with Bozoma Saint John set to mentor the creatives.
Hosted, executive produced and created by Fallon, the series is set to premiere later this year in collaboration with production company Electric Hot Dog. Brand names to be featured on the show include Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, Samsung, SONIC Drive-In, Southwest Airlines and Therabody.
Samsung will power the “On Brand Agency’s” headquarters and Netflix alum Saint John will serve as the agency’s CMO, mentoring the creatives and evaluating their work. In each episode, the contestants will work on a creative campaign for a big-name brand as they vie for a cash prize.
“I love branding, I love marketing, I love the world of advertising, and I think there are a lot of people out there who do as well,” said Fallon. “This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them. It’s exciting.”
NBCUniversal Formats will handle the format rights. The series is produced by B17 Entertainment and Universal Television Alternative Studio in association with Electric Hot Dog. Creative Artists Agency’s Media & Entertainment Partnerships division is working with NBCUniversal to bring leading brands to the show.
