MIPTV Spotlight: Twofour Rights

Making its international debut, What Would Your Kid Do? is an entertainment format from Twofour Rights that follows young children through a variety of fun-filled psychological tests and asks their parents to guess how they will respond.

In the musical game show Change Your Tune, terrible singers perform in front of a live studio audience, but as the curtain falls, the “time-travel” transformation begins. “Change Your Tune is a fresh and warm take on the traditional singing format,” says Melanie Leach, chief executive of Twofour Group. “It’s a down-to-earth and relatable way of exploring singing ambitions.”

Twofour Rights also has on offer the fixed-rig format Weekender. “Weekender takes the traditional fly-on-the-wall documentary style and blends it with the real-time constructed storytelling of that first holiday abroad for the younger generation,” Leach explains.

“We have a catalog of formats that can deliver big audiences for a competitive price,” she adds.