MIPTV Spotlight: Armoza Formats


Armoza Formats has unveiled its slate for MIPTV, which includes three brand-new titles across the docu-reality, game-show and drama genres.

Developed by Armoza Formats, Artza Productions, Ravit Lior-Mandel and Danny Friedlander, the docu-reality format Drive Therapy sees a backseat therapist offer three people advice while they prepare to confront something in their lives.

“Many of us face issues, and sometimes a short professional intervention can save years of therapy,” says Amos Neumann, COO.

Also on offer is the game show Beat the Average, in which teams don’t have to be the best to win—they just have to beat the average of a group of 100 individuals. Contestants compete in challenges such as holding their breath underwater and stomping on grapes.

In addition, a scripted teen drama series is available as both a format and a finished tape. In Exceptional, from 8 Productions, a popular blogger’s perfect summer plans are changed when she is forced to accompany her autistic sister to a sailing camp for people with special needs.

“Armoza offers a lineup of formats that relate to the human nature in fun, emotional and heartwarming ways,” Neumann says.

Avi Armoza, CEO of Armoza Formats, adds, “We are coming to MIPTV this year with dynamic and creative formats that viewers everywhere will connect to in the way they address our human nature—whether it’s a studio competition that highlights people’s need to be above average, a docu-reality that helps viewers and participants alike find a new direction when they are stuck or a new teen drama that highlights how exceptional everyone can be. We look forward to sharing these new formats with our clients, both in Cannes and our continued virtual meetings.”