Friday, March 29, 2024

MIPCOM Spotlight: TV Asahi

ADVERTISEMENT

CANNES: One of TV Asahi’s new formats this season is Hide-and-Seek with Drones.

“This show combines a conventional popular game with the latest cutting-edge technology,” says Yuka Kakui, TV Asahi’s head of format development and sales for the international business department.

Also on offer from the company is Beat the Champions, a sports-entertainment program featuring celebrities and amateurs challenging athletes at their own sports with special handicaps. “This format, which sold to many countries and aired in the U.S. last year, has the potential to travel widely to other regions,” Kakui says.

In the talk show Ranking the Stars, celebrities rank each other in a variety of categories, ranging from dating to personality to lifestyle, and the same is asked of 100 ordinary people to see how the scores compare.

“Japanese formats are highly unique and have strong concepts,” Kakui says.







About World Screen

The leading source of information for the international media business.
Previous
Next

ALSO READ

The Weakest Link Renewed by BBC One

The Saturday night quiz show The Weakest Link has been renewed for a fourth season, to return to BBC One and BBC iPlayer later this year with Romesh Ranganathan as host.

About World Screen

The leading source of information for the international media business.
Previous
Next

ALSO READ

TV Formats Screenings Festival Spotlight: FOX Entertainment Global

Talent competitions show no signs of going out of style, and FOX Entertainment Global is feeling bullish about the prospects of its new entry in this space, Beat My Mini-Mes, which it is spotlighting in the TV Formats Screenings Festival.