CANNES: One of TV Asahi’s new formats this season is Hide-and-Seek with Drones.

“This show combines a conventional popular game with the latest cutting-edge technology,” says Yuka Kakui, TV Asahi’s head of format development and sales for the international business department.

Also on offer from the company is Beat the Champions, a sports-entertainment program featuring celebrities and amateurs challenging athletes at their own sports with special handicaps. “This format, which sold to many countries and aired in the U.S. last year, has the potential to travel widely to other regions,” Kakui says.

In the talk show Ranking the Stars, celebrities rank each other in a variety of categories, ranging from dating to personality to lifestyle, and the same is asked of 100 ordinary people to see how the scores compare.

“Japanese formats are highly unique and have strong concepts,” Kakui says.