Love Bugs Lands New Italian Adaptation

A new Italian iteration of the Canadian format Love Bugs is set to premiere on Sky Italia’s TV8 in November, marking the 39th adaptation of Avanti Groupe’s scripted comedy format.

“I have been working in format distribution for over 25 years, and no scripted format comes close to the international success of Love Bugs,” said Arabelle Pouliot-Di Crescenzo, head of international format distribution at Avanti Groupe. “With 39 adaptations, it is still the most adapted scripted format in TV history. We are thrilled by this latest adaptation in Italy.”

Love Bugs consists of short sketches and a single-camera shooting style. It depicts the day-to-day life of a modern couple facing the challenges typical of a new generation learning to navigate life and love in a world changed by new technologies, different male-female dynamics and expectations.

An adaptation of Love Bugs aired in Italy in the early 2000s, and it will now return in a different social context in which smartphones, social networks and series to be watched together or in secret are rampant. The new series, starring Brenda Lodigiani and Michele Rosiello and produced by Blu Yazmine, will premiere on November 24 on TV8.

The format was created in 1997 by Guy A. Lepage.