Montreal-based Media Ranch has appointed Louise Juel Severin to launch the company’s Scandinavian office.
In the newly created role of VP of sales and acquisitions in Scandinavia, Severin will oversee sales, acquisitions and general operations for Media Ranch in all Scandinavian territories, and will be responsible for acquiring new formats and finished programs for the business. She will report directly to Media Ranch’s senior VP of distribution, Tanja van der Goes.
Severin joins Media Ranch from Danish broadcaster DR, where she served as the sales manager of formats. She’s also previously held roles at the Scandinavian production company To The Moon, STV Productions and Scandinavian Rights, Zodiak Television in Denmark, MTV Mastiff in Sweden and Strix Television in Norway and Denmark.
Media Ranch President Sophie Ferron said: “We are delighted to welcome Louise as a fellow Rancher, where she will launch our first Scandinavian office. Louise has a fantastic track record at DR and we know she will do a great job here at Media Ranch.”
Severin added: “I can’t wait to start this new role at such a well-regarded company as Media Ranch. I’m looking forward to working with this incredible team and build on the fantastic work they have already done over the past few years. I’m also looking forward to bringing new exciting content to Scandinavia from the Media Ranch catalog and I know there will be many new partners to work with.”