Inter Medya’s Join Instant Optioned in India & Pakistan

ISTANBUL: Inter Medya has sold the game-show format Join Instant into India and Pakistan.

Join Instant is slated to begin airing in July 2017 on one of India’s leading TV channels, with Bollywood star Shilpa Shetty set to moderate the show. Similarly, Join Instant will broadcast in Pakistan in May and June.

The original format, created by Melih Bas of BasBros Media and developed by Inter Medya’s in-house team, was first broadcast in 2015 and 2016 on TGRT EU. The online interactive quiz show uses second-screen technology that allows viewers to play along via the show’s online portal.

Can Okan, the founder and CEO of Inter Medya, said, “We are proud to announce the sale of Join Instant and confident that it will be a great success and a game changer in the Indian and Pakistani markets. For buyers everywhere, this format has always been one of the most exciting projects in our catalog and we believe its launch in two important territories represents its worldwide power.”

Inter Medya will present Join Instant to international buyers during a session run by Bas at MIPFormats on April 2. Participants will have the opportunity to win a MacBook Pro.