Influencer Competition Series Renewed

Venture 10 Studio Group’s Follow Me, hosted by Bethany Mota, has been greenlit for a second season.

The show explores what it takes to build a brand as an influencer in the social media age. Aspiring stars—each with a unique talent, background and strategy for success—compete in business-themed challenges across the series.

The new ten-episode season is set to debut in 2024 on Chicken Soup for the Soul Entertainment’s free streaming service Crackle and on The CW app. Contestants will once again be tasked with creating engaging content inspired by Mars Wrigley’s portfolio of brands.

Follow Me’s eight-episode first season premiered in May of 2023 across platforms such as Freevee, Roku, Tubi, Samsung+, Pluto TV and FilmRise.

“We were impressed by the first season of Venture 10’s Follow Me and thought it would be a great fit for Crackle,” said Michele Fino, head of branded entertainment at Crackle Connex. “We are thrilled to collaborate with and bring to life the Mars Wrigley brands—as well as a few newcomers—for an even bigger season two.”

John Stevens, CEO of Venture 10 Entertainment and co-founder of Venture 10 Studio Group, added: “Follow Me season one exceeded our expectations, with the show having more than 700 million impressions and millions of viewers in the 18 to 34 demo. Its consistent growth is due in large part to fans continuing to discover the show across these channels and VOD platforms. This is where content consumption is headed with a distribution model that works for the brand partners, the platforms and the fans.”

Ray Amati, senior director of U.S. media for Mars Wrigley, commented: “At Mars Wrigley, we’re focused on creating moments of everyday happiness for consumers everywhere, and that means integrating our iconic portfolio of brands throughout key platforms where fans are consuming content. Consumers look forward to seeing their favorite brands like M&M’s, Snickers, Skittles, Orbit and Twix within key entertainment platforms they are passionate about, and influencers play a huge role in driving cultural relevance and interest with the next generation of Mars Wrigley fans.”

“For season two, we are going bigger—more episodes, larger prizes for the competitors, and the challenges are going to be bigger and harder,” noted Rick De Oliveira, executive producer. De Oliveira recently forged an overall producing deal with Venture 10 Entertainment and his Road Games production company.

Stevens adds: “We are thrilled to see this program succeeding with Rick’s guidance, and we look forward to making many more hits with his Road Games team at Venture 10.”