Fremantle has signed a deal with Lucid Dream Entertainment for The Wonder Wall, a new reality format that sets out to give street art the credit and attention it deserves, while shining a light on communities, cities and urban spaces all around the world.
Co-created by Nilufer Kuyel and Cagla Menderes, the title was formerly known as The Wall Project. It received the best format pitch at BCWW Korea in 2018 and was awarded the People’s Choice award at MIPTV 2019’s International Format Competition.
In each episode, one well-known celebrity returns to their hometown to take on the ambitious task of giving back to their local community using only street art. Joined by an experienced street artist, the celebrity chooses a space within the town to transform that has a personal meaning, such as a now dead-end street that they grew up on or an abandoned building that they used to visit as a child. Once they have chosen an area, they get to work on their unique and bold design that will not only reflect the history of the town and bring a touch of artistic beauty, but create a new positive memory that can be shared by the whole community.
As the art begins to take shape, the celebrity invites their family and old friends to join them as viewers learn all about their beloved hometown. Along the way, the celebrity arranges a street party for the locals in the ultimate celebration of community spirit. In a heart-warming and emotional closing ceremony, the celebrity and artist unveil their piece to the community.
“We’re excited to be working with Nilufer and Lucid Dream Entertainment on The Wonder Wall,” said Vasha Wallace, executive VP of global acquisitions and development at Fremantle. “The authenticity and originality of the concept is what first attracted us to the format, as well as its original look at the beauty of street art through a television lens, which is something that we haven’t seen on TV before. Unique and contemporary, this format is completely scalable and can easily be adapted into different structures to suit any broadcaster—it has the potential to be completely interactive using social media taking audience participation to a different level.”
Kuyel, founder of Lucid Dream Entertainment, said: “I’m delighted that the first format created by Lucid Dream Entertainment has been so well-acknowledged and received in the industry and the huge global powerhouse pioneering the TV industry trends that is Fremantle, share and believe in our vision for The Wonder Wall. We are proud of the work we’ve already done on it especially winning two international awards and we are very excited to take this further with Fremantle. This is the perfect partnership to launch a unique and original idea like this and see it become a successful global format being rolled out all over the world and following on from the feedback we have got from MIPCOM, I think this is going to be a reality very soon.”