Endemol Shine Brazil Preps More Cabelo Pantene

P&G has commissioned a third season of the Endemol Shine Brazil branded-content reality format Cabelo Pantene.

Created and produced by Endemol Shine Brazil, the multiplatform reality show sees people from all walks of life undertaking tasks that test the full potential of their hair. The four-episode series will be delivered by Pantene Brazil’s YouTube channel in November 2020, with Maisa Silva as host.

Cabelo Pantene has aired two successful series in partnership with Grey Brasil and sponsored by Pantene Brazil. The format has been adapted in Portugal for two successful seasons, produced by Endemol Portugal in partnership with global haircare brand Pantene and commissioned by broadcaster TVI.