E4 Goes for Naked Entertainment’s My Hotter Half

E4 has commissioned Naked Entertainment to produce the couples format My Hotter Half following a successful non-TX pilot.

The 20×30-minute show is hosted by Melvin Odoom and pits partner against partner in a battle of hotness. Each member of the couple believes that he or she is the hottest one in the relationship. On the show, each person presents the host with what he or she believes is a sexy selfie. The photos are then shown to real online daters across the U.K. who are asked to decide which is more dateable and which is “punching” above his or her weight. A Style Squad made up of the U.K.’s premium stylists gives the loser a total makeover, and the couple goes head-to-head again. The winner leaves with the title of “Hotter Half.” The show will air later this year.

My Hotter Half was commissioned by Dom Bird, head of formats at Channel 4, and Simone Haywood, C4’s commissioning editor. Naked Entertainment’s Simon Andreae and Tom O’Brien serve as executive producers.

O’Brien commented, “My Hotter Half is a fast-paced and punchy but also sweet and surprising format funnel for the nation’s most entertaining, intriguing and sometimes oddly matched couples, built out from a longstanding relationship taboo, i.e., wondering aloud, ‘which of us is really the one punching here?’”