99 to Beat Heads to Discovery in Norway


The format 99 to Beat has been licensed by Norwegian broadcaster Discovery for a celebrity version.

The local series, titled Sistemann Ut, is produced by Nexiko, which also produced the Swedish treatment of the format that launched on Discovery Sweden last fall.

This marks the seventh territory to produce a local version of the Belgian format, after the Netherlands (SBS), Germany (Sat.1), Poland (TTV/Discovery), Sweden (Discovery) and Belgium (VRT). The format is also headed to Canal Vie in Vietnam later this year. Primitives is also working with local production companies in the U.K., Australia, Spain and Italy on the format.