CJ ENM Sends Two Formats to Vietnam


CJ ENM has signed a format deal with Vietnam’s FPT Play for the shows My Boyfriend Is Better and Wedding Fighters.

Originally aired on CJ ENM’s affiliate music channel Mnet in March 2022, My Boyfriend Is Better is a singing and battle show in which girlfriends showcase their boyfriends’ singing talents. Through a series of vocal stages, each couple competes for the title of best singer, with girlfriends wagering on the performances.

Wedding Fighters, which aired on CJ ENM’s K-Content channel tvN in July 2023, presents a challenge for couples on the brink of marriage. With a prize of 290 million won ($290,000) at stake, couples are tested through extreme missions that assess their physical and mental fortitude, all in the pursuit of securing funds for their future together.

“We are excited to collaborate with FPT Play, a leader in Vietnam’s IPTV and OTT landscape, to introduce these beloved formats to a new audience,” said Sebastian Kim, the director of CJ ENM’s international content sales. “This deal exemplifies our commitment to bringing innovative and relatable content to viewers worldwide, and we look forward to the opportunities this partnership will further address.”