Channel 4 Brings Back The Secret Life of 5 Year Olds

Channel 4 has partnered with E.ON Next for the return of The Secret Life of 5 Year Olds as a social-first series with a new generation of youngsters.

The Secret Life of 5 Year Olds will return for a digitally savvy audience as part of Channel 4’s Fast Forward strategy to create the best solutions for brands. Following a special episode to kick off the partnership with E.ON Next, the new content will be available on YouTube, Facebook, Instagram and TikTok.

The series will explore the awareness of climate concerns and eco-anxiety within the next generation and how to explore these themes to drive real societal change in the future.

Produced by DSP, part of Banijay UK, The Secret Life of 5 Year Olds provides viewers insight into the behaviors and interactions of a new generation of early years children.

Joe Churchill, digital commissioning editor at Channel 4, said: “We are thrilled to be partnering with DSP to bring back such a well-loved, joyful and insightful series for a social-first audience. Channel 4 is the most viewed branded entertainment publisher in the U.K., and Secret Life is a brilliant, modular format. By relaunching it on our social channels we’re aiming to connect the next generation of 5-year-olds with the next generation of social-first audiences.”

Patricia Synephias, head of brand and marketing at E.ON Next, said: “In the U.K., more than a fifth of carbon emissions comes from our homes, and as a playmaker that’s leading the transition to a better energy future, we believe E.ON Next has a real responsibility to help educate and inspire the next generation that using less energy is one of our greatest powers against eco-anxiety. It’s been a pleasure to be part of this exciting new series, helping us to get this important and serious message across through a bold, fun and progressive platform.”

Donna Clark, managing director of DSP, added: “The Secret Life of 5 Year Olds is a wonderful format, and I’m delighted to have the opportunity to rework it for the next generation. Creating a social-first series also enables us to connect with a whole new audience, which is hugely exciting.”