Channel 4.0 Commissions Boss Pitches

Channel 4.0, Channel 4’s digital-first content destination, has commissioned the brand-new series Boss Pitches, hosted by YouTuber Nella Rose and podcaster and TV personality GK Barry.

The six-parter, produced by BBC Studios Entertainment, sees Rose and Barry invite celebrity guests to help newbie entrepreneurs who need a boost on their social profiles. The show is a satirical dig at male-dominated boardrooms.

Celebrity guests to feature include Tony Bellew, Patricia Bright, Konan, Stephen Tries and more.

Evie Buckley, digital commissioning editor and Channel 4.0 lead, said: “Nella Rose and GK Barry have made incredible strides in the entertainment industry and know first-hand the value of a social media tag or shout-out when trying to stand out to the masses amidst so much competition. With a stellar line up of celebrity guests from different worlds, I’m excited to see our viewers’ reaction to some of the unique and innovative business ideas the panel will hear more about.”

Hannah Wesson, executive producer for BBC Studios Entertainment, said: “The value of social promotion should not be underestimated and the businesses pitching really know the worth of what a celebrity push could do for them. Nella Rose and GK Barry are the perfect duo to ‘boss it’ in the boardroom, and we can’t wait for audiences to see the show.”