CBS Orders Lotería Loca Game Show

CBS has given a series order for Lotería Loca, based on the Latin game of chance popularly known now as Lotería.

Jaime Camil will host and also serves as executive producer. The show sees two contestants compete head-to-head to get four in a row (or Lotería) by picking numbers off a board and earning the money behind each card.

Lotería Loca was created by Jeff Apploff, Aaron Solomon and Alejandro Trevino. The series is produced by Warner Bros. Unscripted Television in association with Warner Horizon and Apploff Entertainment. Apploff, Jaime Camil, Mike Darnell, Dan Sacks, Bridgette Theriault and Aaron Solomon are executive producers. Alejandro Trevino serves as co-executive producer. Apploff will also serve as showrunner.

“I grew up playing Lotería with my family and friends back in México,” said Camil. “I could say, without a shadow of a doubt, that every single Mexican family-owned (and still owns) a Lotería game. Even though this board game, which is similar to bingo, is still played and owned by millions of people around the globe, it’s something that resonates even more with every single Latinx person because it helps connect with our heritage and emotional memories. There are restaurants, clothes, accessories, etc., all with Lotería designs; I mean, it’s just massive! As a Mexican American, it means the world to be producing, alongside game show-producing legend Jeff Apploff, and hosting a show that will entertain and connect so powerfully with everyone in the U.S., but especially because it will resonate tremendously with an underserved audience.”

“As soon as the Unscripted team and I heard the pitch from Jaime and the producers, we were immediately sold on Lotería Loca,” said Amy Reisenbach, president of CBS Entertainment. “This is a fresh new take on the game-show format and a fun lively addition to our lineup. Jaime Camil’s incredible charisma and passion for this project make him the perfect host to engage viewers and bring this show to life.”