Back Roads & Mediapro in Formats Pact

Back Roads Entertainment and The Mediapro Studio have entered into a co-production partnership for developing formats in the U.S.

Per the agreement, Back Roads will work with The Mediapro Studio to develop and produce original formats for the U.S. market targeted for broadcast and cable networks as well as streaming platforms. Back Roads will also adapt in the U.S. key content from The Mediapro Studio’s roster of formats.

The companies are already working on their first project together, The Magnificent Six, a competition format that picks six elite athletes, masters of their domains of power, speed and agility, against mere mortals attempting to become one of them. With fame and fortune at stake, “The Magnificent Six” must defend their positions as they compete with average individuals in over-the-top physical challenges across outrageous sets.

Colby Gaines, executive producer and founder of Back Roads Entertainment, said: “The Mediapro Studio is a global giant—everything from production to distribution—and a leader in content creation for the U.S., Latin American, European and Spanish markets. As we continue to prioritize formats, this partnership provides us a wonderful opportunity to both develop and adapt new content stateside and expand our creative reach internationally.”

Daniel Burman. head of content for The Mediapro Studio US, added: “In Back Roads Entertainment we have found the ideal partner in the US to expand our formats’ footprint beyond our traditional markets. We are convinced that working together on The Magnificent 6 we will take the genre of competition TV shows to a new level.”