Talpa is touting The Voice franchise, including the new spin-off The Voice Senior, as it gears up for ATF.
Talpa recently closed a three-year deal with PPTV in Thailand for the entire The Voice franchise, including the new spin-off The Voice Senior. “The Voice now caters to all generations and has reached a total of 110 versions airing all over the world,” says Saskia van Lier, senior VP of Talpa Asia. “Looking at the stellar results The Voice Senior scored for its launch season in the Netherlands and Russia, we are sure it will also be a success in the Asian region.”
The company is also presenting the daily music reality show House of Talent and game show 5 Gold Rings. “With House of Talent, we are bringing a multi-screen format to the market that targets the young and hard-to-reach audience with social, music and reality TV fully integrated,” van Lier says.
She adds, “Asia is a great launchpad for innovative content.”