Armoza’s Re-Gender Gets Indian Adaptation

TEL AVIV: Indian digital brand Arré is due to launch an online reality show based on Armoza’s social experiment Re-Gender.

Production is scheduled to begin next month for what will become the platform’s flagship show. The series will give three men and three women the chance to really experience life as the opposite gender, exploring both their own nature and that of the opposite sex. According to Armoza, the show will be India’s first digital reality series.

“We are hoping to break new ground with a show like Re-Gender on digital media in India,” said B. Sai Kumar, co-founder and managing director of UDigital, which launched Arré. “Definitions of gender roles and expectations are evolving every day and are a much-talked-about and debated subject in India. We wish to bring our lens to the topic through a first-of-its-kind entertainment series with elements of drama, reality, emotion, new experiences with social learnings all rolled into one.”

Avi Armoza, the CEO of Armoza Formats, remarked: “We’re extremely excited about this venture with Arré and to see Re-Gender become the flagship series for this fresh new platform. The issues that the show deals with not only make for riveting viewing but also provoke important discussions in our society.”