Armoza’s Food Format Heads to Germany

TEL AVIV: Endemol Shine Germany has acquired The Foodies, a culinary-themed docu-reality show from Armoza Formats.

The show looks on as groups of foodies take over a new restaurant and share their opinions and ratings of the meals, service and ambience. This agreement marks the first deal for the The Foodies, which was developed and produced by Armoza Formats. Endemol Shine and Armoza Formats recently partnered on the German adaptation of the prime-time show I Can Do That!

Holger Rettler, the director of show and factual for Endemol Shine Germany, commented: “We are very happy to be maintaining our strong partnership with Armoza Formats and to be collaborating with them on this engaging show. We believe that The Foodies has a strong story and are confident that it will appeal to the German market.”

Avi Armoza, the CEO of Armoza Formats, added: “The Foodies brings a completely unique perspective to the traditional food genre, with its focus on eating, rather than cooking, making it relatable to all viewers. The Foodies taps into two simple premises—our natural curiosity about other tables at restaurants and today’s global obsession with food—and brings them to life in an entertaining, fun and delicious docu-reality format!”