Armoza Sells Babushka into U.K., Curvy Supermodel into Spain


TEL AVIV: In two separate agreements, Armoza Formats has licensed its game show Babushka to air on ITV in the U.K. and has sold finished tapes of its reality competition Curvy Supermodel to Mediaset España in Spain.

ITV Daytime commissioned STV Productions to make 20 episodes of Babushka, which will air locally in the U.K. in 2017. In the format, contestants must open eight of ten giant Russian “babushka” dolls for their chance to win up to £44,000.

Gary Chippington, the head of entertainment at STV Productions, said, “Like all the best formats, Babushka is simple, addictive and slightly unhinged, and we’re really excited to be working with ITV to bring this to their audience. Contestants and viewers are going to be gripped as the babushka dolls reveal some fantastic prizes.”

Avi Armoza, the CEO of Armoza Formats, commented, “We are thrilled to be partnering with ITV and STV on Babushka, who we see as the perfect partners to bring this unique format to life in the U.K. This game show sets out to break the conventional dynamics of the genre—bringing back the real thrill of game shows without any of the safety nets.”

Mediaset España, meanwhile, licensed the finished tapes of Armoza Formats’ prime-time reality competition Curvy Supermodel. The show, originally broadcast on RTLII Germany, is set to air on Mediaset’s female-skewed channel Divinity. The modeling competition has also been picked up by FremantleMedia France.

Armoza said, “Curvy Supermodel is a highly impactful show that focuses on a very real and relevant issue while bringing the topic of society’s unrealistic expectations to a positive and engaging format. We are thrilled to be bringing it to two new countries and look forward to its continued growth internationally.”