Armoza Introducing New Monetization Model for Dance Revolution

Armoza Formats has partnered with Omnicom Media Group-owned Highway Entertainment and Canadian broadcaster TVA to offer a new opportunity to facilitate the funding of the format Dance Revolution.

Through the new partnership, Armoza will be able to offer ad-supported broadcast and digital platforms the opportunity to simultaneously expand their existing relationships with Omnicom and launch the Dance Revolution format in their local markets. The dance competition, produced by Quebecor Content and Fair-Play, began airing on Canada’s TVA last month and has been winning its time slot for the channel.

“Highway Entertainment strongly believes in this format—and our confidence was affirmed by Dance Revolution’s immensely successful debut on TVA,” said Adam Ivers, president and CEO of Highway Entertainment. “Our partnership with this series and with Armoza is a great example of the impact Highway Entertainment can have in financing quality production and creating bespoke advertising opportunities for Omnicom’s clients across multiple markets.”

Yann Paquet, VP of Quebecor Content, said: “Dance Revolution is a winning format for TVA, having delivered a strong 35 percent market share for the channel to date. We’re convinced that, with partners like Armoza and Highway Entertainment, other broadcasters around the world will be able to create a must-watch time slot in their schedules with this amazing, revolutionary dance format.”

Avi Armoza, CEO of Armoza Formats, added: “In this challenging time in the TV industry it is crucial to build special partnerships and ensure that we provide our clients with a full package to most benefit them. It is for these reasons that we place such a big emphasis on creativity in our deal-making, as well as in our content, and we see Dance Revolution and Omnicom as the perfect partners with which to engage on just such a venture.”