Armoza Formats Taps New Head of Sales

Armoza Formats has hired Endemol Shine Israel alum Adva Avichzer as its new head of sales.

Avichzer will be responsible for spearheading the company’s distribution arm. Previously, she was head of distribution at Gil Formats and senior director of international, co-productions and business development at Endemol Shine Israel.

Prior to those roles, Avichzer worked at E! Entertainment and held both executive and creative titles on shows in Israel such as The Voice, One Born Every Minute and Four Weddings.

“Throughout my career, I always looked up to and was inspired by the work of Armoza Formats,” Avichzer said. “With this being such an exciting time in our industry, I am humbled and excited to join this incredible team and look forward to taking the distribution arm to new heights.”

“We are pleased to welcome Adva to our incredible team at Armoza Formats,” added Amos Neumann, COO, to whom Avichzer will report. “Her managerial and professional experience in the business will be an important contribution to the company’s performance in this constantly evolving and shifting television market.”