Armoza Formats Sends The Foodies to Scandinavia


TEL AVIV: Monday Media has picked up Armoza Formats’ factual-entertainment show The Foodies for Denmark and Norway.

In each episode, groups of food-enthusiasts take over a new restaurant and share their honest opinions and ratings of the food, service and ambience. Viewers get to know the foodies as they eat and tell their life stories. The food-themed format, which was developed and produced by Armoza Formats, has also been acquired by Endemol Shine in Germany and Italy.

Lasse Hallberg, CEO of Monday Norway, said, “Audiences today are very engaged around the topic of food, making it a popular genre for TV content. What really set apart The Foodies for us is its multiplatform concept that enables it to fit perfectly both as a traditional broadcast show and on any digital platform, through all the funny and relatable social moments that it creates.”

Avi Armoza, CEO of Armoza Formats, commented, “The Foodies was created to break the mold of the traditional shows in the genre—this is a food show about eating, not cooking! Its dynamics, point of view and endless possibilities for interaction make it a powerful format for the new generation of the genre.”