Armoza Formats’ Avi Armoza

Last month, ITV Studios announced the expansion of Armoza Formats with its new production company, Armoza Productions. The Israel-based content creator and distributor will now serve as the production arm of ITV Studios within Israel, producing all local ITV Studios content in the future.


Avi Armoza, founder and CEO of Armoza Formats, tells TV Formats Weekly that the move helps the company to stand on a stable “third leg” of business: production now forms a strong pillar alongside development and distribution.

In this video interview, Armoza also talks about trends in the marketplace, finding new ways of telling stories, taking risks and reducing production costs.