Armoza Bolsters Sales Team with Pair of Appointments

TEL AVIV: Armoza Formats has strengthened its sales division by naming Sharon Levi head of sales and hiring Louise Melzack as sales executive for Asia.

Levi joined the company’s sales department in 2013 as sales exec for English-speaking territories and Asia. She is credited with leading such deals as I Can Do That! with NBC and Hostages with the BBC. In her new position, Levi will continue to manage sales in North America and the U.K. Earlier in her career, she served as head of the international department for an Israeli music company.

Melzack’s new role at Armoza Formats is effective next month. She will be relocating to Israel from London.

Avi Armoza, the CEO of Armoza Formats, remarked: “I am thrilled to see the company’s continued growth and I am confident that Sharon’s drive and her expertise in the industry, as well as the new addition of Louise to the sales team, will prove invaluable in helping us to continue to expand and improve.”