Armoza Aligns with Thierry Lachkar’s Deeply Superficial

Armoza Formats has struck up a partnership with former Shine France Founder and CEO Thierry Lachkar, who has launched a new production company, Deeply Superficial.

In a first-of-its-kind partnership for Armoza Formats, the new collaboration will see the French production company serve as the producer of Armoza’s catalog in France. Lachkar is responsible for the successful and long-running French adaptations of The Voice, The Voice Kids, MasterChef, documentary Baby Boom and crime thriller The Tunnel.

Lachkar, founder and CEO of Deeply Superficial, said: “I am very excited to work with Avi and the whole team at Armoza on such a vast and diversified portfolio of formats. Our shared passion for content together with the robust demand for well-executed content across multiple platforms and channels will bring opportunities to our partnership and the French market.”

Avi Armoza, CEO of Armoza Formats, added: “We are constantly looking for new ways to provide our clients with the solutions they need in the reality of our industry. With Thierry’s experience and knowledge combined with our content and creativity, we look to provide French broadcasters with a unique and compelling package.”