Drag Me Out Lands First International Adaptation

Nordisk Film TV Norway is producing the first international adaptation of the Banijay format Drag Me Out.

Originally created by Mastiff TV Denmark, the format welcomes celebrities into the world of drag. In the Norwegian version, which will air on discovery+ and TVNorge, two celebrities will go head-to-head after being mentored by professional drag queens. A panel of judges will then crown the best act.

The original series aired on TV 2 Zulu, where it performed above slot average for 3+ and on the commercial demo.

“We can’t wait to spotlight LGBTQ+ culture with enthusiastic celebrities eager to turn gender on its head and fully embrace their inner drag,” said Erlend Hernø Røeggen, managing director at Nordisk Film TV Norway. “The beauty of this series is the combination of emotional stories, amazing makeovers and crazy stage performances. Bold, refreshing and iconic, this is the perfect format to add to our slate.”