Talpa Places Pair of Formats in Thailand

Talpa has tied up with Zense Entertainment for Thai versions of 5 Gold Rings and Human Knowledge, marking both formats’ first adaptations in Asia.

5 Gold Rings is a connected game show featuring a large, interactive LED floor projecting animated images that are the base of each question. Human Knowledge is a studio entertainment show that looks on as celebrities attempt to predict the behavior of regular people in various situations.

The local treatments of both formats are due to debut later this year on Thailand’s BBTV channel 7 and PPTV, respectively.

Varavuth Jentanakul, the chairman and CEO of Zense Entertainment, said: “It is such a great opportunity for me to be able to bring fresh, innovative content and brand-new experiences like the connected app from Talpa to Thai viewers. I’m sure that 5 Gold Rings will attract more and more viewers to watch and play along with the show, while a fun ‘human behavior’ quiz like Human Knowledge would be the talk of the town here. And I’m sure that this is just the beginning of the long relationship between the two companies.”