MIPCOM Spotlight: Mediaset Distribution

CANNES: There are two new scripted formats that Mediaset Distribution will be talking to buyers about at MIPCOM.

The first, Code Name Solo, is a police thriller centered on a dangerous clan linked to international drug trafficking. The second, The Boss is Back, focuses on a mob boss who resurfaces after 30 years. “The stories are strong and adaptable for everybody,” says Manuela Caputi, the head of international sales for the Mediaset catalog at Mediaset Distribution.

Caputi says that in addition to scripted formats, the company is eyeing the entertainment space. “It’s a very competitive market, but we are experimenting with new formulas such as the branded format The Store of My Life, which provides a great opportunity to use a big sponsor and is a unique program that we believe we can sell abroad.”