Banijay Media Germany Partners with Diyar Acar

Banijay Media Germany has entered a partnership with football entertainment creator Diyar Acar to drive forward its digital-first initiative.

“Diyar represents a new generation of ‘sportainment’—with a clear format identity, high production values and exceptional community engagement,” said Christian Nienaber, managing director of Banijay Media Germany. “We see enormous potential in strategically expanding his existing IP, jointly developing new formats and sustainably elevating brand integrations to a new level.”

With over 480,000 YouTube subscribers, more than 200 million views and a cross-platform community of over two million followers, Acar is one of Germany’s leading figures in digital sportainment. The collaboration will focus on the strategic development of Acar’s cross-platform format brands, marketing effort and local and international distribution.

“The partnership with Banijay Media Germany is an important milestone for me,” said Acar. “From the very beginning, I developed my formats with the ambition of creating independent entertainment brands. And now I will be working with a team that has built large entertainment projects and can strategically develop my content. Together, we want to reconnect sports and entertainment.”

“Diyar’s formats were born out of a genuine passion for football and entertainment,” said Pascal Ruhe-Kramer, manager of Acar. “With Banijay Media Germany, we want to scale these ideas through a shared passion for content, quality and longevity.”