MIPFormats Pitch Finalists Selected

The finalists for the MIPFormats Pitch, taking place as part of MIP London in partnership with FOX Entertainment Global, have been chosen from 65 submissions across 20 countries.

The selected pitching concepts are Easy100, a quiz show created by Gülenay Şahin (Turkey); The Getaway, a guessing game created by DLT Entertainment (U.K.); Minus Life, a factual entertainment format created by Studio CR (South Korea); Musical Attraction, a singing competition show created by Gamaliel Paulus S. “Gammy” Setianugraha (Indonesia); and Save Your Cash, a physical challenge game created by ABS-CBN Studios (Philippines).

These five will pitch on February 24 at 3:30 p.m. to a jury composed of format specialists from FOX Entertainment Global and key European commissioners. A networking session will follow from 4:45 p.m., open to all. The winning concept will receive $5,000 from FOX Entertainment Global.

“We are proud to be a part of the competitive MIPFormats Pitch 2025 edition, which enabled us to discover ideas of finalists coming from all parts of the world (U.K., Indonesia, the Philippines, Turkey, South Korea),” said Nathalie Wogue, senior VP of global formats at FOX Entertainment Global. “At FOX Entertainment Global, we know that great ideas can come from anywhere, especially when we are looking for unique, powerful and various formats that can also serve the global marketplace.”

“Helping fresh new formats get discovered is what we do at MIP Markets,” said Lucy Smith, director of MIP LONDON and MIPCOM CANNES. “So, it’s great to partner again with FOX Global Entertainment to provide the platform to do so in London. The breadth and quality of submissions received this year has been extraordinary, and we look forward to a characteristically creative and competitive MIPFormats Pitch session later this month.”