UKTV Acquires Side Hustlers

UKTV has secured the U.K. premiere of Side Hustlers for its free-to-air entertainment channel U&W and streaming service U.

The U.S. business reality series is produced by Reese Witherspoon’s Hello Sunshine. Originally made for The Roku Channel, the show was the number one on-demand title during its opening weekend in the U.S.

Side Hustlers follows six determined women entrepreneurs who have 40 days to transform their side hustles into full-time businesses. Mentored by expert investors Emma Grede (CEO and co-founder of Good American) and Ashley Graham (supermodel and entrepreneur), the series provides real people with a life-changing opportunity to quit their jobs and pursue their dreams.

Seasons one and two of Side Hustlers will make their U.K. premiere on U&W and be available to stream free on U later this year.

Melanie Rumani, global head of acquisitions for UKTV and BBC Studios, said: “I’m delighted to have secured a deal with ITV Studios for this distinctive, high-quality title, and commend Roxana for her work in leading negotiations for UKTV. Following the journeys of real women, Side Hustlers is a fresh take on the business reality format that will resonate with our U&W audience.”

Gisela Asimus Minnbergh, executive VP of sales for EMEA at ITV Studios, added: “We’re so pleased that UKTV has chosen this bingeworthy series for U&W and their streaming service. Side Hustlers is such an original, topical and clever concept, not to mention it’s fronted by internationally recognisable talent who are the absolute experts in their fields.”