TVDRAMA
Vigloo, a destination for short-form dramas from the Korean content platform company SpoonLabs, is expanding to the U.S. market.
Backed by $86 million from South Korea’s Krafton, the platform is investing in 100-plus English-language originals, to be released by the end of the year. Since December 2024, the platform’s U.S. monthly active users (MAU) have increased fivefold, with U.S. users now generating 50 percent of its revenue.
The platform’s top U.S. genres include romance, with sub-genres such as cross-cultural workplace romance (e.g., working abroad in Korea) and thrillers (e.g., betrayals and revenge plots). Some of Vigloo’s most-watched dramas in the U.S. include Fight for Love, The Billionaire Cowboy’s Runaway Bride and Escaping the Bridezilla.
Originating in Asia, short-form drama platforms are rapidly expanding worldwide, with the U.S. emerging as a key market. According to market intelligence firm Sensor Tower, short-form drama app downloads grew by 320 million year-over-year in 2024. Outside China, these apps generated $1.2 billion in revenue, with the U.S. contributing 60 percent, making it the largest revenue-generating market in this segment.
“The U.S. has become the biggest market for short-form drama, and Vigloo is leading the charge by delivering original, immersive content that speaks directly to American audiences,” said Neil Hyuk-jae Choi, CEO of SpoonLabs. “Through strategic production partnerships in the U.S. and a growing library of English-language originals, we’re redefining mobile-first entertainment with fresh, binge-worthy storytelling.”
Choi added, “Stay tuned for upcoming announcements as Vigloo continues to build a thriving creator ecosystem and partners with U.S. creators to expand our short-form drama lineup.”
