Phi to Become Korean TV’s First Turkish Drama

Thanks to a deal signed by Eccho Rights, Phi will become the first Turkish drama series to air on Korean television, launching on GTV in November.

The channel—which focuses on a female audience with a lineup of lifestyle, cookery and fashion programming—will use Phi as a launchpad to introduce Turkish drama to the Korean market. GTV will also bring a specially created 4K version of the series to its Ultra HD service UHD Dream TV.

Mint Media Group, who facilitated the deal alongside international distributor Eccho Rights, will dub the series into Korean using A-list voice actors. CEO of Mint Media, Lee Hak Rae, said: “The Korean audience is not familiar with Turkish series yet, so the dubbed version will be a perfect opportunity to introduce this new genre into Korea.”

“Phi marks an important new direction for Turkish dramas, with whole new markets opened up by its premium quality, run time and format,” added Fredrik af Malmborg, the managing director of Eccho Rights. “Striking a deal with a Korean broadcaster is a huge breakthrough and we look forward to bringing this incredible series to more viewers worldwide following this deal.”