TVDRAMA
Banijay France is bringing together Banijay Studios France and Shine Fiction to create “an elevated scripted force” in the region.
Operating as Shine Fiction, the combined entity will be led by Dominique Farrugia as chairman. The offering will concentrate on premium series for local linear and global streaming partners.
Guillaume Thouret will be COO.
Alexia Laroche-Joubert, CEO of Banijay France, said: “By proactively bringing together these two renowned labels under the Shine Fiction banner, we will unlock an entirely new level of creative and production expertise for our scripted business in France. Strengthening and expanding our scripted standing is a major priority for us, and with Dominique and Guillaume at the helm, we are poised to ambitiously deliver high-quality storytelling to audiences both in France and around the world.”
Farruguia said: “When launching Shine Fiction four years ago, my goal was to create and produce ambitious series, which reached audiences far and wide, and today, the results speak for themselves. In this new phase for the brand, we bring two of France’s biggest titles to the market, Carême and Marie Antoinette, and I’m very much looking forward to continuing this exciting adventure with Guillaume by my side, amplifying the creative power and reach of our label.”
