MIPTV Spotlight: Eccho Rights

CANNES: Fredrik af Malmborg, the managing director of Eccho Rights, calls Phi a “really exciting and very revolutionary project.”

He continues, “Everybody in the industry knows about Turkish drama now, but we see Phi being a huge crossover hit with buyers of premium content for Western broadcasters and other OTT platforms at 20×60 minutes.”

From the Turkish drama producer Ay Yapim comes Heart of the City, which has a script by Ece Yörenç, the same writer as the hit series Fatmagül and Forbidden Love. “Heart of the City is another amazing story from Ay Yapim,” says af Malmborg.

The drama Maria Wern has been airing in Sweden for many years already. “Maria Wern is a new title for us but is very well known in the marketplace,” af Malmborg says. “Now we are distributing the latest eight episodes produced by Warner Bros. for TV4 in Sweden, and a further eight are set for later this year.”

He adds: “On the Turkish drama side, we are representing the most innovative and high-quality productions in the marketplace. We are moving deeper into the world of international co-productions as we have now established a brilliant team of very knowledgeable experts in the field, and we continue to establish and strengthen our relationships with new producers in exciting territories such as India and Korea, which are bringing more great content to the world.”