TRACE Pacts with SDI Media for Localization Services

LOS ANGELES: SDI Media has signed a three-year deal to localize content for the TRACE Sports channel, covering dubbing, subtitling and other media services.

TRACE Sports is an entertainment and lifestyle channel dedicated to sports celebrities. The channel has carriage in more than 100 countries, including the U.K., India, South Africa, the Middle East and Latin America.

“We were particularly impressed with the technology offering and global footprint SDI Media presented when we discussed our localization needs,” said Laurent Dumeau, the CEO of TRACE Sports and senior VP of global distribution at TRACE. “SDI offered unique technology solutions, catered to our specific requirements, and is supported by an owned and operated global network.”

“SDI Media is committed to expanding our technology offering while increasing our global footprint to provide clients the most complete service offering in the industry. Our global network is supported by exceptional customer service on a local, regional, and global level,” added Roy Dvorkin, the senior VP of global business development and client services at SDI Media. “Through a combination of MediaTrack, a workflow management system; TermWeb, a glossary management tool; and SDI SubStream, an online subtitling service, SDI Media uses a full suite of customizable technology tools to manage the end to end localization aspect of a broadcast workflow.”