TiVo Launches Audience Measurement Division

ALVISO, July 26: OMD and Nissan are among the companies that
have signed up as clients of TiVo’s new Audience Research and Measurement (ARM)
division, offering advertisers and media-buyers second-by-second data and
analysis on DVR viewing of commercials.

"TiVo's Commercial Viewership Reports provide
advertisers an unrivaled, comprehensive and detailed look at how commercial
content is viewed and consumed on a second-by-second basis," said Tom
Rogers, the president and CEO of TiVo. "Through our unique technology, in
households serving 4.4 million subscribers, and our close cooperation with
advertisers and advertising agencies, we have developed a research solution
that can dramatically transform the way advertising is created, bought and
delivered to consumers."

The Commercial Viewership Reports will give advertisers an
understanding of what kinds of commercials are being watched in TiVo DVR homes.
Advertisers will also know the viewership and effectiveness of their
advertisements by network, genre, day-part, time slot, day of week and
commercial pod position.

The ARM division will is headed up by Todd Juenger as VP and
general manager.