The Money Drop Set for New Local Treatments

LONDON: Endemol’s The Money Drop is headed to Brazil, the Netherlands and Italy, with 17 territories having now signed up for local versions of the game show.

Canale 5 in Italy has commissioned the show for prime time. In the Netherlands, SBS 6 ordered a first run of 10 episodes, as well as a one-off special. Brazil’s SBT went for a 13-episode iteration for a fall debut. Within less than a year of its U.K. launch, nearly 500 episodes of The Money Drop have been sold to 17 territories.

David Flynn, creator of The Money Drop at Endemol UK, commented: “The Money Drop is now recorded in 15 different languages, but the heart-stopping jeopardy of the format is universal. With its hit play-along game it solves the problem that all broadcasters are facing, how to use the power of the internet to engage an audience at a deeper level. Contestants around the world have won over 5 million euros on The Money Drop, and we’re looking forward to more life changing wins and dramatic losses as the show debuts in even more new territories.”