The Italian Dream Gets Swedish Treatment

AMSTERDAM: Eyeworks International’s hit format The Italian Dream continues its successful rollout across Scandinavia, with Swedish broadcaster TV4 as the latest to commission a local version.

The show, which sees four couples competing for their own bed and breakfast in the Italian countryside, had a strong launch on Dutch pubcaster Ned 1 in 2008, followed by the Belgian broadcaster VTM commissioning the show later in the year. In Denmark, DR1 also aired the format successfully, and a second season is currently in production for Dutch channel Net 5.

Production on the new Swedish iteration will begin in late 2009, to be aired in early 2010.