The Biography Channel Grows Reach in Israel

TEL AVIV/NEW YORK, October
6: The Biography Channel (BIO) has been added to the lineup of cable operator
HOT in Israel, where the channel has been airing since November 2005 on the YES
satellite platform.

BIO, which features real
stories about real people, is distributed worldwide by AETN International. The
channel first launched in the U.S. in 1998 and now reaches more than 75 million
households worldwide in 22 territories. In Israel, BIO is operated and managed
by Tel-Ad Broadcasting, which also manages The History Channel.

“It’s truly gratifying
that the HOT executives have chosen BIO as the latest added attraction to their
platform, and that HOT subscribers will now have the opportunity to enjoy BIO’s
phenomenal lineup of amazing personalities,” said Rhonda Attar, the general
manager of Tel-Ad Broadcasting Channels. “The channel has already received a
warm and wonderful welcome by viewers throughout the country and we’re
particularly grateful to AETN’s A-1 International team for making it happen.”

“The launch of BIO on HOT
is an important distribution milestone for the brand,” added Simon Pollock, the
VP and managing director for Europe, the Middle East and Africa at A&E
Television Networks, the parent company of BIO. “We are very pleased to extend
the reach of BIO throughout Israel and look forward to working closely with
Tel-Ad and HOT to bring BIO’s unique take on people to viewers throughout the
country.”

—By Kristin
Brzoznowski