Tennis Channel Joins AT&T U-verse Lineup

DALLAS: Tennis Channel has been added to the lineup of AT&T U-verse, with plans for expanded distribution across a number of other AT&T services. 

The 24-hour network, fully dedicated to the professional sport and tennis lifestyle, is available on channel 660 and channel 1660 (HD) in the AT&T U450 package. Plans for further distribution include AT&T mobile and U-verse Online services. The channel holds the rights to the U.S. Open; The Championships, Wimbledon; Roland Garros (French Open); Australian Open; U.S. Open Series; Davis Cup and more. 

"We’re proud to bring the Tennis Channel to AT&T customers. It’s a great addition to the U-verse TV channel lineup and our Sports Multiview app," said Dan York, the president of content at AT&T. "This deal helps us with important strategic content initiatives and gives our U-verse TV customers access to even more exciting sports content, and in thrilling HD."

"AT&T’s widely distributed launch of Tennis Channel in the development of their forward-thinking business is further affirmation of the unique value of our pro-sports and lifestyle service," added Patrick Wilson, the senior VP of distribution at Tennis Channel. "This new agreement illustrates the marriage of the top quality, broad U-verse subscriber base with our network’s premium content, as a powerful tool for reaching the most valued audience in television."